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Social Media Marketing Success: Results with Proven Studies

Learn the Science-Based Methods of Effective Social Media Marketing:

In this course, you’ll learn from three types of lectures:

  1. Short, helpful lessons covering the numerous scientific, quantitative studies that have found what factors lead to more engagement, followers, and purchases via social media marketing and online advertising. Some of these studies have looked at top 100 global brands’ campaigns over a number of years to see what factors contribute to higher engagement.
  2. Practical, hands-on exercises to put these principles into practice by designing social media images and ads.
  3. “Behind the scenes” lectures where I upload the images we’ve designed together and then confirm the earlier large-scale studies with small-scale tests.

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